Merkle Response Management Group is committed to providing donation processing services to the Sierra Club


HAGERSTOWN, Maryland – (COMMERCIAL THREAD) – Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-based, data-driven Customer Experience Management (CXM) company, has been selected by the Sierra Club to oversee all aspects of direct management of the nonprofit environment handling donations by mail. Merkle RMG now actively provides these services to the national grassroots organization, which strives to advance climate solutions and ensure access to a healthy environment for all.

“After conducting a formal tender, the Sierra Club found that Merkle RMG had the most comprehensive range of services in the industry, ”said Dan Olinger, senior director of member retention at Sierra Club. “From our first conversation with Merkle RMG, it was evident that they were not only leaders in their field, but also genuinely cared about our organization and our mission.

Olinger added: “Merkle RMG made us feel comfortable with their implementation process, and the decision to partner with them was easy. Their list of over 210 nonprofits is impressive, and their track record of exceptional operational delivery, combined with exceptional customer service, have all been important elements in our decision-making process.

As part of this strategic partnership, Merkle RMG provides caging, scanning and imaging, data capture and exceptions services in a single integrated donation processing solution that supports fundraising by Sierra Club direct mail. By allowing the Sierra Club to confidently outsource these critical processes, Merkle RMG allows the nonprofit to focus on its mission while ensuring the efficiency and security of its fundraising operations.

“Merkle RMG is proud to partner with an influential organization like the Sierra Club, and we welcome the opportunity to support their tireless work to protect our planet’s natural resources, ”said Merkle RMG President Kent Grove . “Our relationship with the Sierra Club is based on transparency and frequent, proactive communication. This has already resulted in a smooth and efficient implementation and establishes a solid foundation for exceptional service delivery, superior customer support and a high donor experience for years to come. ”

Following a successful integration and implementation earlier this year, Merkle RMG’s dedicated account management team continues to serve the daily needs of the association. At the same time, he remains focused on applying best practices to effectively support Sierra Club’s strategic goals.

About Merkle Response Management Group

Merkle Response Management Group (RMG) is a processing, data and technology-driven company. By combining the best direct response processing, customer service and order fulfillment solutions with actionable data insights, Merkle RMG fosters one-on-one relationships for an enhanced donor and customer experience that increases retention and revenue. . Applying best practices learned over 38 years of activity, the company employs a high-tech / high-touch approach that helps minimize costs while ensuring a high level of donor and client satisfaction through a fast, precise, secure and responsive service that is tailored to the requirements and strategic objectives of each client. RMG serves over 200 clients in the not-for-profit, government and commercial markets. For more information on Merkle RMG, please visit, or follow us on Twitter @MerkleRMG.

About Merkle

Merkle is a leading data-driven Customer Experience Management (CXM) company specializing in delivering unique and personalized customer experiences across all platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofits have partnered with Merkle to maximize the value of their client portfolios. The company’s legacy of data, technology and analytics forms the basis of its unmatched skills in understanding the consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty and corporate marketing technology help improve marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with over 50 additional offices in the Americas, EMEA and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit

About the Sierra Club

The Sierra Club is the largest and most influential grassroots environmental organization in the United States, with more than 3.5 million members and supporters. In addition to protecting the right of every person to step outside and access the healing power of nature, the Sierra Club strives to promote clean energy, protect the health of our communities, protect wildlife and preserving our remaining wild spaces through local activism, public education, lobbying and lawsuits. For more information, visit

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